Why A Little Girl’s Dance Class Made Us Redesign Our Website

Why A Little Girl’s Dance Class Made Us Redesign Our Website

If there’s one thing that clear bags have taught us, it’s that everything changes. Just a few years ago no one had even thought of clear bags as fashion statements, as security necessities, or as practical organisational tools. No one could have predicted the clear bag revolution we’ve witnessed. And yet here we are – in a world where the clear bag is quickly becoming a staple of everyday lives all across the globe.

Things change all the time. Recently, a note from one of our customers made us realise that our website needed changing – a refreshment.

The Clear Bag Emergency

Our customer is a mother of three who has a busy life – not only raising three energetic kids, but running her own home-based business and keeping up a healthy social life. And she loves our clear bag offerings, so we’re obviously destined to be best friends.

Anyway, our customer sent us a note with a rare tone of sadness in it, relating how she’d found herself out one rainy night, taking the kids to three separate activities (football, dance class, a schoolmate’s house for a sleepover) when she noticed that her daughter’s clear bag used to haul her dance shoes and other equipment had seen better days. So, while sitting in the parking lot, she’d tried to go to our site on her phone and quickly order a replacement before she forgot.

But, and here’s where the sadness comes in, she couldn’t, because the site didn’t work well on her phone. She tried for ten frustrating minutes, then gave up. And then forgot about it … until the next dance class, when the same thing happened.

Time to Act

We’re nothing if not responsive to our customers. When we heard this tragic tale we knew something had to be done – and so we apologised and got to work making our website better. And we’re proud to say we think we’ve succeeded. Check out the new-look Clear Bag Store!

We’ve got a clean, new modern look that makes finding the perfect clear bag for your needs a snap. We’re mobile-friendly, with a responsive site that’s engineered to look good and be easy to navigate no matter what screen you’re viewing us on. We’ve got lots and lots of big, clear photos so you can see what you’re shopping for.

Most important, though, is what hasn’t changed. Behind all the glitz and glamour of this new design is the same dedicated staff of folks who have helped build The Clear Bag Store into one of the leading clear bag websites in the world. We still have our philosophy of “the customer always comes first,” and we still have our eye for design and our insistence on top-quality materials and manufacturing.

We’re still the same company – we’re just a lot prettier and a lot easier to shop with! Come and check out the new site. Do it now – we’ll look great on your phone or tablet, we promise.

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